Ask Questions. Get Answers.

Audience Insights: Interactive reports enabling a dynamic dialogue between you and your target market.

Where do Hispanic males drink beer in Manhattan?

George Ruiz asked
CMO at Johnnie Walker

What are the trending fitness brands among millenial women in NYC?

Keith Silva asked
Marketing Director at Equinox

Why do koreans travel to Cancun?

Jessica Wade asked
Marketing Director at Hilton
Ground Signal answered
Updated Today · A Location-based social analyze service
Ground Signal answered
Updated Today · A Location-based social analyze service
Ground Signal answered
Updated Today · A Location-based social analyze service

Queryable Audience Data

  • Customize segmentations on-demand to investigate niche markets.
  • Leverage social behaviors to investigate previously inaccessible audiences.
  • Filter and sub-segment your audiences across 40+ location and social factors.
  • Refine your searches in real-time to answer ad-hoc questions.

Live Database Access

  • At 1.4B profiles and counting, our audience database allows for real-time audience segmentation at an unprecedented scale.
  • Billions of data points tied to categorized venues around the world deliver insight into competitor audiences, product and shopping trends.
  • Four years of historical data with real-time updates provides analysis of trend and demographic shifts over time.

In-Depth Analysis

  • With any segmentation, analyze over 150+ profile and venue attributes to identify the composition of your market and motivations of your customers.
  • Analyze and anticipate changes in audience trends and behaviors as attributes shift over time.
  • Identify contributing factors that bring clarity to why your customers are who they are and act as they do.